Everybody knows, no one can deny, is the form of representation and the discourse of the representative.

Everybody knows, no one can deny, is the form of representation and the discourse of the representative. When philosophy rests its beginning upon such implicit or subjective presuppositions, it can clam innocence, since it has kept nothing back – except, of course, the essential – namely, the form of this discourse….It is a question of someone – if only one – with the necessary modesty not managing to know what everybody knows, and modestly denying what everybody is supposed to recognize…Only such an individual effectively begins and effectively repeats. (130)

It is in terms of this image that everybody knows and is presumed to know what it means to think

In this sense, conceptual philosophical thought has as its implicit presupposition a pre-philosophical and natural Image of thought, borrowed from the pure element of common sense. According to this image, thought has an affinity with the true; it formally possesses the true and materially wants the true. It is in terms of this image that everybody knows and is presumed to know what it means to think. Thereafter, it matters little whether philosophy begins with the object or the subject, with Being or beings, as long as thought remains subject to this Image which already prejudges everything: the distribution of the object and subject as well as that of Being and beings…We may call this image of thought a dogmatic, orthodox or moral image. (131)